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Ditt Nettsted

Vi bruker ofte begrepene «nettsider» når vi egentlig snakker om «nettsteder». Det er viktig å vite forskjellen mellom disse, og hva et «nettsted» er. Spesielt viktig er dette dersom du skal være med å lage et nettsted eller ha ansvar for et.

Nettside vs nettsted – hva er forskjellen?

På SEO-bloggen sammenlignes nettsted med en bok og nettside med en side i boken. Sammenligner man med en bok består nettstedet av omslag, innholdsfortegnelse, informasjon om forfatter, muligens noen illustrasjoner samt flere sider med innhold. Nettsiden er derimot kun en side i boken. Det skal likevel være lett å se at alle de ulike nettsidene er tilknyttet et og samme nettsted. Nettstedet gjør at det kommer klart fram hvem som er avsender.

De ulike nettsidene ligger samlet under nettstedets domenenavn. Dette kan komme fram dersom man søker fram domenenavnet på internett eller et lokalt intranett. Vanligvis adresseres nettsteder via URL-er, eller linker. Summen av alle nettsteder globalt ligger i WWW – World Wide Web. På norsk kalles dette verdensveven.

Hva du må vite når du skal opprette et nettsted

Å lage et nettsted fra grunnen er et svært krevende arbeid. Det er helt essensielt at alt blir gjort riktig fra starten og man bør ikke gjøre alt på egenhånd dersom man mangler relevant kompetanse. Det finnes et godt utvalg gratisløsninger ute i WWW, men disse har sine begrensninger. Er man først i gang, kommer betalingsløsningene snikende likevel. Det kan være lurt å kjøpe tjenester av fagfolk – enten helt eller delvis. Dette avhenger selvsagt av hvor mye penger man har når man skal opprette en nettside.

Ingeborg Altern (datajournalist mm.) har publisert følgende liste for hva som kan være nyttig å vite noe om dersom man skal opprette et nettsted:

forskjellen på dynamiske og statiske nettsteder
design og innhold
viktigheten av god arkitektur og navigasjon
hva ei nettside består av

Siden artikkelen er fra 2014 inneholder den en del info som ikke lenger er like relevant for den nye tid, men punktene kan likevel brukes for nærmere forklaring av hva som er relevant info i forbindelse med opprettelse av nettsted. Siste punkt (hva en nettside består av) utdypes ikke i denne sammenheng.

Statiske vs dynamiske nettsteder

Statiske nettsteder kan lett sammenlignes med plakater eller postere man henger opp på en vegg eller tavle. Informasjonen som kommer fram på denne type nettsted er så og si uforanderlig. I allefall oppdateres ikke siden kontinuerlig, men kun i noen få tilfeller. Dynamiske derimot er i konstant forandring. Ofte brukes publiseringssystemet WordPress for å lage et nettsted. De dynamiske nettsidene er oftere å se enn de statiske. Fremveksten av såkalt content marketing har i de siste årene ført til at flere velger å oppdatere nettstedene med innhold. Dette kan dreie seg om alt fra informative artikler til artikler med dagsaktuelle tema.

I de senere årene har det også kommet en hel del plugin-løsninger som gjør det lettere for alle å bygge enkle nettsteder fra grunnen. Beaver Builder er et godt eksempel på et system som kan brukes til dette formålet. Software-programmet plugges inn i wordpress og består av enkle, ferdigdesignede moduler. Ved hjelp av dra og slipp-teknologi, kan du lage ganske flotte sider ved hjelp av dette verktøyet. Flere velger denne løsningen, og man kommer ganske langt med hjelp av softwareprogrammet som er relativt kostnadsbesparende.

Design og innhold

Design og innhold var mye mer atskilt tidligere enn det er nå. Moderne nettsider preges i større grad av UX-design, det vil si design som i større grad er brukervennlig for den som søker informasjon. Nettstedet skal først og fremst gi informasjon og muligheten til å handle på en eller annen måten.

Enten det dreier seg om å støtte en ideell organisasjon, kjøpe et produkt, bestille en reise eller melde seg på et arrangement, må dette være både intuitivt å forstå og enkelt å gjøre noe med. Denne enkelheten sørger for at leseren blir værende på nettstedet og er derfor ganske essensielt. Videre må designet være responsivt, det vil si at det må kunne tilpasses den type skjerm som brukes i nettsøket. Bruker den som søker PC eller mac, nettbrett eller smarttelefon? Er designet responsivt, vil det tilpasse seg skjermstørrelsen.

Arkitektur og navigasjon

Med god arkitektur (oppbygging) og fornuftig navigasjon vil brukervennligheten oppleves bra. Hvordan du strukturerer informasjonen på de ulike nettsidene vil være viktig å tenke på helt i startfasen. Det er nettopp her det er lett å gjøre feil dersom man går for fort fram. Det er viktig å konkretisere hva slags type info folk først og fremst er på jakt etter. Moderne nettsteder må også være SEO-vennlige for å lykkes i informasjonsmylderet. Med SEO menes søkeroptimalisering, det vil si at nettopp ditt nettsted skal foretrekkes i et nettsøk. Ved bruk av riktig overskrifter og metatekster kan du gjøre innholdet mer relevant og derfor mer søkbart.

Det finnes mange gode tips til hvordan du kan gjøre siden relevant og søkbar. Denne listen kan være en god rettesnor:

Meny: Hvor skal den plasseres og hvordan skal den veilede brukeren?
Kategorier: Bestem hvor mange du trenger og eventuelt om du skal ha noen underkategorier. Det er unødvendig med for mange kategorier. Vær påpasselig og ikke velg for mange.
Lenker: Sørg for at alle lenkene fungerer og at de leder brukeren til riktig sted. Utgåtte lenker kan gi et dårlig inntrykk.
Plassering av innhold: Bruk tydelige CTA (Call To Action) og veiled brukeren fra side til side. Det er ikke nødvendig å plassere alt innhold på første side, fordel det utover på en klok måte.
Søkebar: En søkebar eller et søkefelt veileder leseren videre i prosessen med å finne informasjonen man er på jakt etter.

Universiell utforming

Universiell utforming bygger på et prinsipp om at alle skal ha muligheten til å finne informasjon på ditt nettsted, uavhengig av alder, funksjonsevne og utdanningsnivå. De ulike brukerne kan ha ulike utfordringer til å tilegne seg informasjon på nettsiden. Det er viktig å være oppmerksom på at svaksynte kan ha problemer med å lese altfor liten skrift. Sett deg godt inn i hva som skal til for å ha en brukervennlig nettside for alle, og gjør en god jobb også med tilgjengeligheten for de som har ulike typer utfordringer.

Forskjellige nettsteder innen tech og webdesign

Det er mange forskjellige nettsider der man kan finne viktig informasjon om de tingene man trenger, for eksempel når man søker etter kunnskap innenfor tech eller webdesign. Det også mange som ser etter informasjon, som for eksempel også liker å holde seg oppdatert på nyheter og her kan det å være Medlem av startsidendin.no være bra, fordi man kan få nyheter som handler om tech eller webdesign eller casinoer eller noe helt annet. Men det er mange forskjellige ting man kan bruke nettet til, enten det er å finne de beste norske nettsiden på nettet, eller kose seg med spennende lesning på en av de mange bloggene som finnes rundt omkring.

Men det å kunne utvide kunnskapen sin på denne måten er ikke den eneste måten man kan bruke nettet på, for man kan også velge å fokusere på for eksempel casino sider, der man kan finne underholdning som gjør at man kan koble av og kose seg litt ekstra. Dette kan for eksempel være sider som lister de beste nettcasino i Norge. Andre gode sier å finne dette er for eksempel Nye Casinoer 2021 eller andre gode sider som lister Casino på nett der kan spille på de beste nettcasino for Norge, sånn at man har muligheten til å velge hva man synes den beste Norges Online Casino er. Det at man kan kombinere en pasjon for å lære mer om tech og ikke minst webdesign, med underholdning som casinospill, sånn at man kan finne overskudd til å lære.

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